Amazon has announced a range of updates to its Fire TV family. Besides enhanced conversational voice search with generative AI and upgrades to the Fire TV Ambient Experience, they include the most powerful Fire TV Sticks yet—the all-new Fire TV Stick 4K Max, now with the Fire TV Ambient Experience, and Fire TV Stick 4K.
In addition, it has announced the all-new Fire TV Soundbar, a companion device that delivers room-filling sound.
Commenting on the updates, Tapas Roy, VP of Fire TV, said: “With a world of content at your fingertips, sometimes the hardest thing to do is decide what to watch. Fire TV has always been great at search, but generative AI takes it to a whole new level.
“We’ve leveraged our new large language model to create a much more natural and conversational way to find content using natural dialogue. Simply ask Alexa nuanced or even open-ended questions about anything from genres and actors, to storylines and scenes, and enter a conversation that will find you something new based on what you like—even if you don’t know what you’re looking for”.
The new Fire TV Stick 4K Max is the first streaming media player to come with the Fire TV Ambient Experience and features an upgraded 2.0 GHz quad-core processor. Offering ultra-cinematic, vibrant 4K Ultra HD, and support for Dolby Vision, HDR, HDR10+, and immersive Dolby Atmos audio, it is the industry’s first streaming stick to include support for Wi-Fi 6E and also includes 16GB of storage.
Meanwhile, the Fire TV Ambient Experience, previously only available on the Fire TV Omni QLED Series, is now available on the all-new Fire TV Stick 4K Max and upgraded with hundreds of new pieces of free artwork.
The new Fire TV Stick 4K introduces support for Wi-Fi 6 and features an updated 1.7 GHZ quad-core processor, making it nearly 30% more powerful than the previous generation.
Customers can enjoy 4K Ultra HD picture quality and immersive Dolby Atmos audio with support for Dolby Vision, HDR, HLG, and HDR10+. It also includes Alexa Home Theatre.
Amazon says that the upgraded Fire TV experience materially enhances search, browse, and recommendations by combining generative AI with Fire TV’s extensive entertainment content and app library. Customers will be able to ask Alexa nuanced or open-ended questions about TV shows and movies, helping them find what they’re looking for using natural and conversational language.
In addition to generative AI in voice search, a new “Continue Watching” row will include content from leading streaming entertainment providers including Amazon Freevee, Disney+, Hulu, Max, MGM+, Peacock, STARZ, and Tubi.
US customers who purchase a new Fire TV streaming media player or smart TV on Amazon or in retail stores can enjoy a six-month subscription to MGM+ at no additional charge.
The new Fire TV Soundbar is a two-channel companion device that brings customers room-filling sound with support for DTS Virtual:X and Dolby Audio. It features a compact 24-inch design, is simple to set up, and is compatible with all Fire TV devices.
The Fire TV Stick 4K Max is available for pre-order on Amazon.com for $59.99. Meanwhile, the all-new Fire TV Stick 4K is available for pre-order on Amazon.com for $49.99. The brand-new Fire TV Soundbar is available today for $119.99.
