Zee Entertainment has launched four FAST channels on Freeview via channel 278.
The Asian broadcaster is working with Global Distribution Services and Synapse TV for the IP-delivered service.
Synapse serves as its technology provider and is renowned for pioneering a unique FAST Server-Side Ad-Insertion system and Content Delivery Network (CDN), designed specifically for targeting Free-to-Air (FTA), Connected TV (CTV), and mobile platforms.
Commenting on the launch, Tanya Kronfli, managing director of Global Distribution Services said: “We are thrilled about the partnership with Zee Entertainment. The FAST revolution is changing the broadcast industry and we are excited to be leading this trend and deliver the best of Bollywood content to the UK Freeview audience”
There are no Asian TV channels on Freeview’s broadcast platform.
The channels offer a wide array of content, ranging from lifestyle and entertainment to drama and regional programming.