Netflix, Disney+, HBO and Paramount+ are forecast to together create hybrid AVOD-SVOD revenues of $20 billion by 2029.
This, according to the latest report from Digital TV Research, will be up from this year’s total of $6 billion. These hybrid revenues will be nearly equally split between AVOD and SVOD.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “These platforms are expected to roll out hybrid AVOD-SVOD tiers to the world’s top advertising markets in the near future. These forecasts are a lot lower than our previous ones as the platforms have delayed and/or scaled back their expansion plans”.
Murray added: “We have cut back the number of countries where these hybrid tiers will start. By 2029, we expect that Netflix and Disney+ will both be in 46 countries, HBO Max in 35 countries and Paramount+/SkyShowtime in 37 countries”.
