The sports streaming platform DAZN has chosen the Irdeto TraceMark forensic watermarking solution to enhance its fight against piracy.
Commenting on the development, Sandeep Tiku, DAZN Group CTO, said: “DAZN chose Irdeto as the key provider of end-to-end anti-piracy solutions for its flexibility and willingness to adopt customer-specific requirements.
“With these solutions, DAZN hopes to more effectively tackle pirates through enforcement and the better use of technology, while educating fans of the risks of accessing pirated content”.
Doug Lowther, CEO at Irdeto, added: “We are excited to expand our collaboration with DAZN.
“Premium live sports is one of the biggest forms of content driving the OTT live streaming industry, making live sports a primary target for piracy. Irdeto’s insights from decades of fighting piracy and cyber threats, coupled with the best technology and DAZN’s team of experts, will be key to shutting down pirates and cyber criminals”.