German cable operator Tele Columbus has selected Austrian service provider XroadMedia to deliver personalisation services to its PŸUR TV users.
After trialling XroadMedia’s Ncanto solution, Tele Columbus has now implemented the personalisation services across its platform to provide unique viewing experiences for all subscribers, ensuring that all relevant content is easily discoverable, according to the company.
With XroadMedia’s solution, Tele Columbus is able to display rails to highlight relevant content for users from their first login. The more interactions and the more preferences that Ncanto learns, recommendations will be updated in real-time based on the user’s mood, time of day, device as well as behaviour and preferences.
PŸUR TV has been expanding its OTT features for its subscribers and personalisation is a part of a wider project, including NAGRA as its solution provider and prime integrator for a new hybrid cable and multiscreen solution, 3SS’s 3Ready platform to deliver a seamless user experience across all TV and streaming devices and Simply.TV to provide high-quality metadata. The partnership ecosystem is creating a service that is increasing subscriber loyalty and reach as well as providing new opportunities for monetisation, according to Tele Columbus.
“With PŸUR TV, we are able to go one step further. We will delight our customers and offer them a modern entertainment platform. The focus is on convenience and flexible use in terms of accessibility, navigation and content recommendation. Ease of use will be one advantage of our new hybrid TV and streaming solution. Once you have used it, you don’t want to do without it again,” said Markus Oswald, CEO at Tele Columbus.
Adolf Proidl, Co-Founder and CEO of XroadMedia, added: “We’re proud to be working with Tele Columbus with the launch of their new project and introducing personalization for their subscribers. Personalisation and user experience are vital for services in today’s market. It’s exciting to form the next steps, where the personalization will go further than the user interface to deliver a fully enhanced and personal customer journey”.
The project will go live for PŸUR TV subscribers in autumn 2023.
