Global OTT TV episode and movies revenues are forecast to reach $215 billion in 2029.
This, according to the latest report from Digital TV Research, will, be up by $53 billion, or 33%, from this year’s total of $162 billion.
The report adds the US will remain the dominant territory by some distance. Its share of global revenues will be 38% by 2029, down from 46% in 2023.
It also forecasts that US revenues will climb by $8 billion between 2023 and 2029 to reach $82 billion.
SVOD will remain the principal OTT revenue source, growing by $19 billion between 2023 and 2029 to $127 billion. AVOD revenues will grow faster than SVOD.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “AVOD revenues for TV series and movies will reach $69 billion by 2029, up by $30 billion from $39 billion in 2023. These figures are lower than our previous edition due to the global advertising slowdown and slower than expected rollouts of hybrid AVOD-SVOD platforms by the US major platforms”.
