Tubi has passed 74 million monthly active users and logged nearly 4 billion streaming hours for the first half of the calendar year, the US streamer has announced.
According to Nielsen’s July 2023 The Gauge report, the News Corp-owned platform reaches 1.4% of total TV viewing time.
“Tubi is now watched as much as a top 5 cable network, as audiences continue to embrace our digital-first, 100% free streaming experience,” said Anjali Sud, newly appointed CEO of Tubi. “The platform continues to scale with 47% growth in ad revenue and 65% growth in total viewing time Q4 over Q4, and we are executing an ambitious strategy to define the next generation of entertainment through our diverse content, passionate audience and innovative tech platform.”
Tubi offers viewers a content library exceeding 200,000 movies and TV episodes and nearly 250 FAST Channels. Tubi has a content strategy that showcases diverse voices and stories for young and multicultural audiences; since the launch of Tubi Originals in June 2021, Tubi has produced or acquired and aired nearly 200 titles which have been watched by nearly 54 million viewers.
