ThinkAnalytics is adding voice, chatbot and other solutions that combine generative AI, personalised recommendations, content metadata and natural language interaction to its portfolio at IBC2023 (Hall 5, stand B82).
At the show, it will also highlight the power of cross-channel marketing campaigns, and personalised FAST channels and will demonstrate how first-party data is a game changer for contextual advertising alongside the importance of clean rooms.
“The quality of ThinkAdvertising’s first-party data fills an important need in the market as advertisers face the consequences of a post-cookie world plus the need to target the correct audiences to maximize the results from their ad spend. The results speak for themselves: ThinkAdvertising has delivered uplifts of over 100% for customers,” said Peter Docherty, Founder and CTO, ThinkAnalytics.
Hundreds of millions of viewers already use Think360’s personalization, search/content discovery and voice support, and, building on this expertise, ThinkAnalytics is now working with broadcasters and content providers to add new ways of engaging with individuals or groups of viewers using generative AI for personalised recommendations and other inbound and outbound interactions, including personalised emails and social media.
This allows viewers to receive personalized recommendations using natural language on a variety of platforms. This capability, alongside real-time content discovery, personalized emails and chatbots, presents a new opportunity to reach those dormant users who are at risk of churn.
Generative AI is also feeding into another development at ThinkAnalytics: creating personalized cross-channel marketing campaigns based on viewing behaviour. For example, instead of sending every subscriber a similar marketing email, Think360’s insights can be used to create content synopses that emphasize the themes and actors that will appeal to each individual recipient. ThinkInsight can measure the impact of this richer personalization and see the value of the metadata.
ThinkAnalytics will demonstrate the importance of using TV operators’ first-party data to allow advertisers to target TV audiences in real-time with the highest levels of granularity and accuracy in the industry. ThinkAdvertising’s AI models use an operator’s own first-party data which can be delivered securely through clean rooms to create and target contextual audience segments at scale.