Spain’s Atresmedia has selected the AdsReach ad insertion solution from Enensys Technologies for its international channels Antena 3 Internacional and Atreseries Internacional, distributed over IP in North America.
Commenting on the development, Didier Farcy, VP for the EMEAr at Enensys Technologies, said: “The deployment of Enensys’ AdsReach Solution has achieved the highest possible performance and has met both the exigence of the engineers responsible for the operation and the expectations of the marketing team for ad break monetisation”.
Miguel Santos, project manager at Atresmedia, added: “We are satisfied with the simplicity and efficiency of Enensys’ AdsReach regional solution.
“We are now working with a new state-of-the-art system that is easy to deploy, easy to use, scalable and future-proof”.
