Israeli entertainment platform yes has deployed Synamedia’s ContentArmor distribution watermarking solution for the protection of its streaming services.
The move by the Bezeq subsidiary is significant coming ahead of the platform’s move to online distribution alone.
ContentArmor allows yes to target its anti-piracy efforts with affiliates and business partners by giving it visibility of any compromised broadcast platforms. The new distribution watermarking solution is part of Synamedia’s ContentArmor forensic video watermarking family that protects content investments, identifies malicious users, and prevents piracy.
“We first started looking at head-end watermarking to meet security standards set by the national regulator and main national broadcasters here in Israel,” explains Itzhak Elyakim, VP of Engineering and CTO at yes. “As we investigated further, we could see that a distribution watermarking solution would be more suited to our needs, giving us the security insight we need, as well as meeting compliance. As a long-standing user of Synamedia’s security on our traditional satellite broadcast services, we knew we could trust Synamedia’s technology and teams to meet our streaming anti-piracy strategies.”
The brief from yes to Synamedia was for the system to be easy to deploy, encoder agnostic, and able to support yes’ disaster recovery environment. yes was able to go live with ContentArmor in less than a week in July 2023.
Alain Durand, Senior Director of Business Development at Synamedia, said, “As operators invest in premium content for their streaming services, it’s important to be able to quickly identify any leaks and take action to disrupt those pirate streams.”
It’s anticipated that yes will continue with satellite transmissions until at least February 2025.
