Max has announced it will offer its US subscribers a new 24/7 news service branded CNN Max.
Featuring a full seven-day schedule, CNN Max will launch on September 27, and will include live programming from CNN US, CNN International, and feature original programming built specifically for Max.
In a statement, Warner Bros. Discovery described CNN Max as being “part of an open beta for news that will enable experimentation with product features, content offerings and original storytelling”
It will feature familiar anchors and shows that will include Amanpour, Anderson Cooper 360 and The Lead with Jake Tapper.
In April, as the new Warner Bros. Discovery management took control, streaming service CNN+ was shut after just a month.
“As we laid out at our launch only a few months ago, our vision for Max is to be The One to Watch for all members of a household. We have the broadest and highest quality entertainment offering, and now will include world-leading news as a meaningful addition for all Max subscribers, at no extra charge,” said JB Perrette, CEO and President, Global Streaming and Games. “CNN Max is differentiated by having 24/7 news at its core from CNN, the leading global news organization, and being available on a scaled streaming service in the U.S., which has a significantly younger and additive audience compared to traditional TV.”
The currently branded CNN Originals hub will be renamed CNN Max, where subscribers have expanded access to CNN Max 24/7 Live stream, CNN Originals, and additional News content.
