KPN has launched a new channel dedicated to women’s sports on the Netherlands.
Available through the basic package, W-Sport shows football, motor sports, basketball, volleyball, amongst others.
ESPN, Viaplay and Ziggo Sport are already available through KPN, which is now looking to capitalise on the increasing popularity of women’s sport with W-Sport. “As a proud sponsor of the KNVB, the Orange and the Orange Lionesses and main sponsor of the Eredivisie football, KPN has a warm heart for the sport,” explains Jochem de Jong, VP Partnerships, TV & Entertainment KPN. “With the arrival of W-Sport in the Netherlands, a more diverse range of sports experiences is created and we at KPN can only applaud that.”
“This is another fantastic step in the evolution of W-Sport. We are delighted to be working with KPN. Including the channel in their basic package fits perfectly with our strategy to make elite sport for women accessible to the widest possible audience,” says W-Sport CEO Kelly Butler. “The development of and involvement in women’s sports worldwide is accelerating Through. Our content showcases the athletes and teams that inspire current and next generations of competitors and fans.”
