Amagi has partnered Sistema Brasileiro de Televisão (SBT), a leading TV network in Brazil, and AD Digital to launch, distribute, and monetise its first FAST channel,TV Zyn.
The channel, which focuses on the teen demographic, made its debut on Samsung TV Plus in June, and it will be launched on other FAST platforms in the coming months.
Commenting on the development, SBT CTO Roberto Grosman, said: “SBT takes another important step in its digital transformation strategy with the launch of its first FAST channel.
“The partnership with AD Digital and Amagi was fundamental for this movement.”
Through an ongoing partnership with SBT, Amagi has provided the technology backbone for the group’s pay-TV distribution model., SBT has chosen to deploy Amagi’s key cloud solutions for channel creation, distribution, and monetisation: Amagi CLOUDPORT and Amagi THUNDERSTORM. Amagi CONNECT will enable SBT channels — TV Zyn and SBT International — to connect with FAST platforms and to boost viewership and ad revenue using its content. AD Digital joins the partnership as an accelerator on FAST channel initiatives.
Amagi co-founder and chief revenue officer Srinivasan KA added: “It’s wonderful to see celebrated TV networks such as SBT taking their premium channels to the next level.
“We’re eager to help them to build an engaged and loyal audience in the FAST universe using our best-in-class content distribution and monetisation solutions”.
AD Digital Senior Vice President Daniela Souza said: “SBT is one of the most important communication groups in the Brazilian market; it is a company that has been constantly seeking innovation and going through transformations inside our digital ecosystem.
“We at AD Digital are very happy to be able to contribute to this new movement that has been having huge growth year after year in the North American and European markets and with this acceleration that we are now seeing in the Latin American market”.
