LaLiga clubs have voted in favour of implementing new and innovative voluntary measures that will enhance the audiovisual experience.
In a statement, LaLiga says the move comes in response to demands from LaLiga’s broadcast rights holders for an improved product to raise it to the level of other elite sports competitions. Ultimately, the aim is to increase the value of the competition’s audiovisual rights as much as possible, thus fulfilling LaLiga’s legal responsibility.
A new method of distribution has been approved for two-thirds of the 25% revenue share corresponding to so-called ‘audience recognition,’ independent of season tickets and gate receipts. Half of the two-thirds will be distributed in line with audience share, as has been the case until now; the other half will be distributed in line with the degree of collaboration with these new voluntary initiatives relating to broadcasters’ requests.
The ultimate aim of the measures is to incentivise the improvement of LaLiga’s audiovisual product and in turn generate more income. The level of collaboration will be measured by each club’s audience ratings multiplied by the average audience generated.
This new system only affects the 25% ‘audience recognition’ criteria for revenue distribution. The remaining 75% of revenue will continue to be distributed in accordance with the terms of the Royal Decree and the LaLiga’s General Regulations.
The measures and proposed results are a response to the needs of a constantly evolving market in which it is essential to strengthen links with fanbases that demand new content to better their match experience, something that other major European leagues are already working on.
