ZEASN has acquired Foxxum and rlaxx for an undisclosed fee, thereby positioning itself as a leading provider of CTV operating systems (OS) and AVOD/FAST products in the market.
The combined companies have an installed base of 85 million CTVs worldwide and an AVOD/FAST service accessible on 1.2 billion devices in 27 countries.
As part of the integration process, Whale OS 3 and Foxxum OS 4 operating systems will be merged into the new Whale OS 4. The creation of Whale OS 4 aims to grow from the combined installed base to over 200 million within 3-5 years. Additionally, the acquisition of Foxxum significantly expands the app portfolio of Whale OS 4. Combined with ZEASN’s AI-enabled algorithms, data tracking tools, and personalised recommendations, Whale OS 4 curates content tailored to individual preferences. This empowers viewers to explore and enjoy new streaming options while enabling advertisers to effectively reach their desired audience.
The global streaming service, rlaxx TV, will be integrated with ZEASN’s streaming service, Whale Live, and the merged services will continue to operate under the name rlaxx TV.
A key aspect adopted from Foxxum’s business model is the sharing of 80% of the monetisation revenue of CTV operating systems with partners. This revenue-sharing approach will be incorporated by ZEASN and retained under the current name Mission 1 Joint Venture Alliance.
All Foxxum and rlaxx TV executives will remain on board, assuming leadership positions within the newly formed group. Furthermore, the current shareholders of both Foxxum and rlaxx TV assumed shareholder positions in the group.
Commenting on the transaction, Jason He, CEO of ZEASN, said: “We are delighted to welcome the talented teams from Foxxum and rlaxx TV to the global ZEASN family operating now in Europe, China, India, and North America to serve our customers globally.
“Their expertise and market position, combined with our existing capabilities, will propel us to new heights in the CTV industry. Together, we will redefine the CTV landscape, offer a compelling alternative, and deliver world-class experiences for viewers. This is a significant step in preparing our company for a future IPO”.
Ronny Lutzi, CEO of Foxxum and rlaxx TV, added: “The combination of three strong companies will accelerate our strategy to form the leading independent player that our customers have long demanded.
“From day one, we are poised to swiftly outpace other independent players, surpassing them not merely in sheer installation numbers, but also through our industry expertise. With solid support from the global TV supply chain, we aim to position ourselves at eye level with industry giants like Google TV and Roku. I am extremely excited to merge our efforts with ZEASN. It feels like two parties have found the perfect match”.
