Credit: Mikael Buck / Virgin Media O2
Virgin Media O2 has partnered with A+E Networks EMEA, All3Media International, Banijay Rights, Blue Ant Media, Extreme International, Fremantle, Little Dot Studios and Tastemade to produce a selection of FAST channels.
They’ll be available to Virgin Media customers with V6, TV 360 and Stream boxes.
The dedicated channels will appear within Virgin Media’s Electronic Programming Guide (EPG) alongside its current linear channel line-up.
The new channel launches will see Virgin Media work with Amagi and Magnite, including its video ad server SpringServe, to manage and develop FAST services on Virgin TV, with the opportunity for Virgin Media and its channel partners to monetise FAST through targeted, dynamic advertising.
David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, said: “We’re enhancing our entertainment offering to give our customers the best of the latest TV innovation – streaming themed channels, otherwise known as FAST channels. Through this launch, we’re reimagining the traditional TV format, making our FAST channels visible in the TV guide alongside all our other pay and free channels.
Among the FAST channels to be included are Inside Crime, A&E Networks; Mystery TV, A&E Networks; Homes Under the Hammer, All3Media International; Great British Menu, All3Media International; Deal or No Deal USA, Banijay Rights; Fear Factor, Banijay Rights; Wipeout Xtra, Banijay Rights; HauntTV, Blue Ant Media; NextUp Live Comedy, Extreme International; Baywatch, Fremantle; The Chat Show Channel, Little Dot Studios; Real Wild, Little Dot Studios; History Hit, Little Dot Studios; Tastemade, Tastemade
Following launch, Virgin Media O2 will continue to evolve its FAST portfolio, adding further channels in Entertainment to keep the line-up fresh and in line with popularity and seasonal relevance, with plans to introduce FAST to other genres.
