The Czech streaming service Prima+ already has over 85,000 paying subscribers five months after its launch.
Speaking in an interview with Media and Marketing and quoted by Digizone, Prima CEO Marek Singer added that even the free version has almost 700,000 users, while most of the paying subscribers are choosing the premium version without ads.
At launch, Prima+ was projected to have 100,000 paying subscribers by the end of the year.
Broadband TV Newsem> notes that Prima+ made its debut as the only flexible video service on the Czech market, offering Free, Light and Premium tariffs.