Veset’s cloud playout platform Nimbus is now integrated with AWS Elemental MediaTailor, making it simple for users to build channels and insert personalised ads entirely in the cloud.
Users can build their channels within Nimbus as usual and use the MediaTailor integration to create rules and push personalised ads based on a number of viewer metrics. With the ad-supported streaming adoption rate outpacing SVOD, combining Nimbus with MediaTailor makes it possible for channel creators to tap into a growing appetite for free, ad-supported content, while ensuring ads are as targeted as possible. Thanks to the integration, Nimbus users can also increase monetisation opportunities by offering advertisers added value of serving ads to those consumers most likely to respond.
According to Veset’s CEO Gatis Gailis, “There has been an unprecedented shift in consumer habits over the past couple of years. As cost-conscious consumers increasingly move towards ad-funded services, advertisers, more than ever, need to get in front of the people most likely to respond to maximise return on investment. Integrating with AWS MediaTailor allows us to make personalising those ads much simpler for our users. Not only does this mean their viewers will be more willing to consume ads, it also enables them to maximise monetisation opportunities with advertisers”.
Veset Nimbus is an all-in-one cloud playout platform that makes it possible to manage and monetise channels through an advanced web-based interface.
Meanwhile, AWS Elemental MediaTailor is a channel assembly and personalised ad-insertion service for video providers to create linear OTT channels using existing video content.
