Sky has launched a new outdoor campaign to promote its dishless TV product Sky Stream.
The broadcaster is working with Global, which is offering advertisers access to its large format roadside screens to showcase 3D anamorphic designs.
The colourful 3D design is currently on display on screens across the UK on Global’s most iconic roadside sites including the Hammersmith Towers and Holborn Eye.
Sky’s Head of TV Marketing, Lucy Hyde said: “This impressive design technique has elevated our creative and made our celebration of no longer needing a dish to get Sky even more impactful and distinctive. We are excited to explore these new media opportunities with Global to take our campaigns to the next level.”
Chris Forrester, Director of Commercial for Outdoor at Global said: “We’re committed to pushing creative boundaries in outdoor advertising here at Global – offering brands unparalleled opportunities to create work that is entertaining, effective, and shareable.
“The 3D anamorphic technique creates impactful, visually impressive campaigns and it’s now easier and more affordable than ever to execute them at scale, in multiple environments. Across the Global estate, we’ve got screens at airports and National Rail train stations, on the London Underground, and now our roadside estate – the largest in the UK.
Global recently launched full-motion 3D outdoor for advertisers wanting to take anamorphic to the next level. In a media first on the London Underground, New York Bakery Co. transformed Global’s huge digital gateway screens at Waterloo and King’s Cross St. Pancras with an eye-catching, giant bagel.
