PPF Telecom Group has appointed Igor Prerovsky the new CEO of Yettel Hungary, effectively September 2023.
He will oversee the company’s business in the Hungarian market and join PPF’s telecoms leadership team.
Prerovsky will be returning to PPF after four years running fintech at Creative Dock Group.
From 2006 through 2019 he held senior executive positions at Home Credit, PPF Group’s global consumer finance franchise, running Home Credit’s operations in the USA, Vietnam, and China.
The appointment of Yettel Hungary CEO marks Prerovsky’s comeback to the telco business, having worked between 2000 and 2006 as VP for brand strategy and communications at Oskar Mobile, now Vodafone Czech Republic.
Commenting on his appointment, he said: “I very much look forward to joining Yettel Hungary and taking on the challenge of driving one of Hungary’s leading companies. It is also a great pleasure for me to reconnect with many of my PPF colleagues and draw on their joint expertise across various sectors, namely the juncture of telecommunications and digital mobile services. The opportunity to build and leverage Yettel’s brand centered on innovation to continue to bolster the company as a leading customer-centric wireless service provider in Hungary is incredibly exciting”.
Prerovsky will replace Peter Gazik, who, as previously reported by Broadband TV News, will be returning to Slovakia to head TV Markiza. The latter is part of CME, which like Yettel is owned by PPF Group.
Balesh Sharma, the CEO of PPF Telecom Group, said: “First, I want to thank Peter Gazik for successfully turning Yettel Hungary into a full-fledged mobile service provider with the rollout of the largest 5G network in Hungary, the introduction of new home internet connectivity, and digital TV services. All that was achieved while successfully rebranding the company to Yettel last year. I congratulate Peter on his new appointment as the CEO of TV Markíza within the greater PPF family, upkeeping with the group’s tradition of preferring to move and nurture our talent within.
“We use Peter’s movement as an opportunity to bring back Igor, who has had an illustrious career with PPF Group. This appointment will boost PPF Telecom Group’s endeavours to bring our customers cutting-edge telco and online services experience combined. I welcome Igor on board and wish Peter and Igor all the best in their new roles”.
Gazik said: “In the past three years, Yettel experienced an immense transformation. We have fully embarked on the journey of a mobile-centric operator and done so when facing pandemic-driven restrictions and later challenging macroeconomic environment headwinds. I am confident that Yettel has a clear direction to go forward and grow further under Igor’s leadership”.