Cineverse has expanded its strategic partnership with Amagi to leverage Amagi CONNECT, the end-to-end FAST marketplace with global reach.
As part of this partnership, Amagi will provide its portfolio of hundreds of FAST channels to the flagship Cineverse streaming service as well as add Cineverse’s portfolio of streaming channels to the Amagi CONNECT marketplace. The partnership aims to bring more third-party content to Cineverse and expand Cineverse’s reach internationally by allowing more streaming platforms the ability to discover the large breadth of streaming content the company has to offer.
Commenting on the expanded partnership, Erick Opeka, president & chief strategy officer of Cineverse, said: “Cineverse’s existing presence as a Top 10 provider of AVOD catalogue will be further bolstered by this partnership, positioning us as major player in the $18 billion FAST space. “Additionally, it establishes Cineverse as a top competitor in the rapidly expanding high-growth arena of streaming offerings”.
Tony Huidor, COO & CTO at Cineverse, added: “Expanding our relationship to leverage Amagi CONNECT is an important step in our plans to expand the availability of channels on Cineverse while also fast-tracking our ability to establish a FAST business internationally.
“Amagi’s marketplace and industry-leading reach will allow us to expand our growing FAST markets outside of the U.S. This will aid easy discoverability of Cineverse’s FAST channels by connected TV manufacturers, virtual MVPDs and many emerging international OTT platforms seeking access to quality streaming content while allowing both sides of the ecosystem to rapidly launch new FAST channels across new territories easily. Furthermore, we aim to enhance and refresh Cineverse’s FAST channels on a regular basis through strategic content acquisitions that cater to diverse audiences and drive viewership on a global scale”.
Cineverse is a global streaming technology and entertainment company with the world’s largest portfolio of owned and operated streaming channels, all powered by its advanced, proprietary technology platform.
Meanwhile, Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms.
