Organisers of the Wimbledon tennis tournament strengthened their ability to quickly remove illegal broadcasts through a global agreement with LaLiga Tech.
Content Protection services carried out continuous monitoring and elimination of pirated content related to matches broadcast from the two weeks of The Championships, which finished yerterday (June 16).
This monitoring was undertaken across all search engines, social media sites, online marketplaces, IPTV services or apps from any location.
Commenting on the monitoring, Guillermo Rodriguez, director at Content Protection, said: “The illegal piracy of sports content is the scourge of our industry, and its protection for both licensors and rights-holding broadcasters is essential if we are to maintain a healthy and vibrant ecosystem. In LaLiga Tech, we have found an advanced global solution to monitor and swiftly take down illegal broadcasts of The Championships and early indications are that they are doing so with tremendous success”.
Paul Davies, The All England Club’s head of broadcast, production & media rights, added: “All sports brands depend on their online reputation and IP fraud is one of the quickest ways to erode this. Against these organised crime networks, the only way to stay ahead is to maintain cutting-edge technology tools and consult with experts who can adjust strategies as soon as new threats appear
