Amagi has been selected by the consumer electronics company TCL to support its new streaming options for TCL TV users in the US.
TCL will benefit from Amagi Connect, the global end-to-end Free Ad-supported Streaming TV (FAST) marketplace, Amagi TThunderstorm server-side dynamic ad insertion platform, the Amagi Ads Plus premium CTV advertising marketplace, and the delivery of VOD content all combine to support OTT channels on TCL devices.
Commenting on the development, Mark Zhang, president, TCL North America, said: “TCL takes great pride in our innovation, vertical integration, and valuable relationships with partners like Amagi as those are the keys to our success. As a top 2 best-selling TV brand in the U.S. for four consecutive years, we have achieved our goal to become one of the most popular electronics brands in the country, but we won’t stop there.
“By always listening to what our users value, we know that consumers demand more entertainment options, so we’re thrilled to elevate our award-winning product’s content library with Amagi’s services”.
Haohong Wang, general manager, TCL Research America, added: “With continued innovation and leadership, and Amagi as a trusted technology partner, TCL is launching a broader range of content channels with unprecedented speed and agility for its new high-performance smart TVs.
“Key relationships with technology partners such as Amagi ensure that we’re delivering world-class products and experiences. The company’s cutting-edge solutions have streamlined our operations and enabled us to bring an extensive range of high-quality programming to viewers more efficiently than ever”.
Srinivasan KA, co-founder & chief revenue officer at Amagi, said: “We’re proud to partner with TCL once again to support the brand’s streaming capabilities reach its full potential.
“This is an important new partnership for Amagi, and we look forward to seeing it grow along with the launch and success of the improved TCL platform”.
