Veset is enabling CNN Brazil to distribute its Brazilian news-based channel to Samsung TV Plus, using AWS-based Veset Nimbus.
CNN Brazil has previously been primarily distributed through cable TV and its YouTube channel. This now marks the first step in bringing the channel onto connected TVs.
Delivered to CNN Brazil through Veset’s Latin American partner CIS Group, Veset Nimbus is an enterprise-grade cloud playout solution for advanced linear TV channel origination and management. Using Veset Nimbus, CNN Brazil can make impromptu changes to the programming as required by live news events.
Commenting on the development, Rafael Duzzi, director of engineering & technology, CNN Brazil, said: “Nimbus offers us all the necessary features for expanding delivery and reaching a wider audience. CIS Group and Veset have enabled us to seamlessly deliver our news content on Samsung TV Plus, while paving the way for extending that to other platforms in the future. Being able to dynamically manage that content as well as inserting relevant ads helps us to engage with new audiences and keep them informed where they want to watch”.
Felipe Andrade, VP of sales, CIS Group, added: “After careful discussions about the requirements with CNN Brazil’s engineering team, we have determined that Nimbus is the perfect cloud-native playout solution for them. It offers fast and flexible self-management, enabling the CNN Brazil team to operate their 24/7 news channel dynamically and plan for future growth onto other platforms, all without the need for a costly on-premises infrastructure”.
Gatis Gailis, CEO, Veset, said: “This is a significant move by a leading and established news channel, delivering 24/7 news to connected TVs. The way in which video content is consumed has changed dramatically over recent years and all video content providers need to be adaptable and find new ways to reach audiences in order to remain relevant. It is good to see CNN Brazil embracing that”.
