Hungary’s Media Service Support Asset Management Fund (MTVA) has entered into a strategic agreement with Hunan Broadcasting System.
MTVA is owned by the Hungarian state and funds and operates the public broadcaster Duna Média, while Hunan Broadcasting System is the second most watched TV service in China.
The agreement was signed by Dániel Papp, CEO of MTVA, and Zhang Huali, president of the Chinese broadcaster, and envisages future cooperation in the production of entertainment programmes, dramas, and documentaries, as well as in the field of mutual broadcasting and co-production.
In the long term, the agreement may also create an opportunity for Hungarian and Chinese artists, creators and content producers to interact more directly, exchange experiences and jointly create innovative and attractive shows.
