Sky Media, the advertising sales house of Sky, has been appointed as the official and exclusive ad sales representatives for the FIFA+ platforms across Europe, the UK and Ireland.
The representation agreement comes ahead of the FIFA Women’s World Cup 2023, where FIFA+ will provide a range of content, including live streams, full match replays, highlight cut downs, match previews, among other features – territory dependent.
The news comes as FIFA+ has been expanding globally across connected TV apps and FAST channels, bringing the platform into the homes of more football fans worldwide. The collaboration with Sky Media represents a strategic move to continue to provide brands with attractive audiences and impactful inventory that further monetises FIFA+ content in key territories.
Commenting on the agreement, Romy Gai, FIFA’s chief business officer, said: “We are thrilled to have Sky Media as our official ad sales representatives for FIFA+ in Europe, the UK, and Ireland. Sky Media’s expertise and leading capabilities in advertising sales will maximise the commercial success of FIFA+ content enabling us to create new commercial opportunities.
“This collaboration comes at an exciting time as we prepare to showcase the FIFA Women’s World Cup 2023, and we are confident that together we will deliver an outstanding digital experience for football fans”.
Brett Aumuller, MD of Sky Media added: “It’s great to be collaborating with FIFA as they move into the connected TV and FAST channels space. We already provide a wide-ranging football offering to advertisers, and adding FIFA+ will make it an even simpler and more compelling proposition for brands”.
