Streaming service NOW has appointed Jacob Bridges as its new managing director, replacing Marina Storti who is stepping down from the role after six years, and following a 21-year career with Sky.
Bridges joined NOW a year ago as commercial director and brings with him over 20 years’ experience in media, telecoms and retail, covering commercial, trading and pricing strategy.
Prior to joining Sky, he held senior leadership roles at Virgin Media O2, EE, Vodafone and Amazon.
Bridges described taking on the role as a huge honour: “NOW has never been more ambitious than it is today. I am thrilled to take on this role to continue to deliver brilliant entertainment and to further our market proposition, giving our members more of what they need and want from their streaming provider. I look forward to doing this with one of the most talented teams in the industry as we enter the next growth phase for NOW.”
Previously known as Now TV, NOW is a subscription-based TV service owned by Sky, with contract-free access to Sky’s premium sports, movies and entertainment.
