The internet is now the most common way of TV video consumption in the Czech Republic.
According to a new study prepared by the NMS Market Research Agency for the Association of Mobile Network Operators, it accounts for 40% of viewing time and is ahead of DVB-T2 (32%) and cable and satellite (28%). Furthermore, 91% of Czech households say that they have an alternative to DVB-T2.
Commenting on the findings of the study, its co-author Vit Pavlis said: “It is obvious that people are watching more and more content on TV using the Internet. 6 out of 10 Czechs have a television connected to the Internet, and in the future the share will grow even more”.
The study notes that the internet has already become the standard for consuming video content through TV screens with younger viewers. For instance, in the 18-24 age group 75% of the content watched on mainstream TV is via the internet, 15% DVB-T2 and 10% cable and satellite.
Almost six out of 10 households already use a streaming service, with Netflix, Voyo and HBO Max being the most popular. Seven out of 10 households use television with a wider range of channels (either IPTV, satellite or cable), the most popular being O2 TV, followed by Vodafone TV, Skylink and T-Mobile TV.
The researchers also asked people how they plan to consume video content in the future. Less or not at all, people plan to watch broadcasts via DVB-T2 (24% of existing viewers via terrestrial), satellite (27%) or cable TV (23%). On the other hand, streaming services will increase the most, with a fifth of existing viewers planning to watch more. Fourteen percent of HbbTV,13% of YouTube and 12% of IPTV viewers are also planning to watch more.
In addition, 10% of Czech households are considering purchasing a new TV with a wider range of channels in the near future.
