Gracenote has announcing its working with A+E Networks EMEA to advance its Free Ad-Supported Streaming TV (FAST) offerings through a new commercial agreement.
A+E is using Gracenote’s rich metadata, IDs and imagery to enhance its new Inside Crime, Mystery TV and World War TV channels recently launched on Amazon Freevee in the UK.
Previously, A+E had provided descriptive metadata for its programming to downstream aggregation platforms. Using Gracenote Distribution Service, the network now benefits from increased FAST channel and content discoverability enabled by the underlying Gracenote descriptive metadata, program imagery and connected IDs.
“While FAST services provide content owners new opportunities to monetize their programming through engagement and advertising, old challenges around content discovery can limit potential upside,” explains Vikram Kulkarni, VP, Strategic Initiatives, EMEA at Gracenote. “With a long history serving the global video ecosystem and unmatched metadata expertise, Gracenote understands these challenges well. We’re pleased to play a key role in ensuring A+E Networks’ valuable content is easily findable and watchable on their new UK FAST channels and are confident that viewer engagement and monetization will naturally follow.”
Gracenote is the content solutions business unit of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms.
