Sky Sports coverage of the opening fixture in the Ashes series has brought the channels its highest ever viewing figures for a Test match, with a peak of 2.12 million viewers in home.
An average audience of 1.17 million tuned in on day five, with a combined average of 877,000 across all five days of the match.
The peak audience of 2.12 million came on day five, when viewers saw Australia snatch a two-wicket victory over Ben Stokes’ side on a the closely contested final day.
The figures were well ahead of the 717,000 for the final Test in the 2009 Ashes series.
Sky Sports Managing Director Jonathan Licht said: “Great to see such a thrilling start to the Ashes series, and to see that millions of fans are enjoying cricket content across the board. Equally we’re delighted to see so many young fans engage across so many of our digital channels.”
Across Sky Sports’ digital platforms, the Sky Sports App had 11.7 million page views vs. 1.5 million at the 2019 Ashes, with skysports.com recording 3.9 million page views vs 2.7 million in 2019. Digital streaming of the action saw 1.8 million views, and there were more than 20 million views of Ashes content across our social channels. This shows how fans are consuming their content across multiple digital and social media channels and demonstrating significant growth in fan engagement with cricket content.