LaLiga is to work with Play Anywhere on delivering viewer experiences that will enable consumers to watch, play, and buy services while viewing LaLiga’s content, including live games, video on demand (VOD), and highlight clips.
The new partnership provides an extension to the rightsholders’ media rights, allowing distribution partners to enable the Play Anywhere experiences around LaLiga content. This will deliver new revenue streams through sponsorships, advertising, e-commerce and where permitted gaming advertising and affiliate fees, while providing transparency to the commercial participants through real-time dashboards.
Óscar Mayo, Executive Director of LaLiga commented, “We are very excited to partner with Play Anywhere. We are impressed with their sophisticated field-tested and cutting-edge clearinghouse platform and creative approach to identifying new revenue streams, and to compensating every participating stakeholder in the sports broadcast and streaming ecosystem.”
The service has already made its debut this quarter with LaLiga’s direct-to-consumer offering in Asia.
Pete Scott, Chief Strategy Officer of Play Anywhere and former VP of Emerging Media and Innovation at Warner Media-Discovery, said, “We are honoured to partner with one of the premier sports leagues in the world. We are excited to explore new ways to engage and provide interactive experiences to sports fans, while utilizing our patented technology to generate new revenue for every participant in the broadcast and streaming value chain. Our goal is to enhance the sports lover’s excitement with every ‘magic moment’ and create a long lasting relationship between the fan and the league.”
The two partners have signed a five-year contract.
