Peter Nørrelund has rejoined Viaplay Group and will take up the position of EVP and Chief Sports & Sports Business Development Officer.
It’s the latest change to Viaplay’s senior management following last week’s resignation of CEO Anders Jensen amid concerns the Nordic streamer had overstretched itself.
Jørgen Madsen Lindemann, Viaplay Group President and CEO said he was thrilled at Nørrelund’s return. “I’ve worked closely with Peter for most of my career and Viaplay Group will benefit enormously from his remarkable network, knowledge and experience in the years to come. As well as overseeing Europe’s leading sports production team, Peter will be instrumental in ensuring we get the best possible returns from our sports investments.”
Nørrelund was previously Viaplay Group’s Chief Sports Officer and spent more than 20 successful years at the Group before leaving this spring. In his new role, he will report to Jørgen Madsen Lindemann, Viaplay Group President and CEO.
Cecilia Gave, who previously held the position of Viaplay Group EVP and Head of Sports and a range of other senior management roles, will leave the company to pursue new opportunities.
