ITVX is now available on 22 different platforms across smart TVs, mobile devices, consoles and browsers.
The streaming service is celebrating six months since it was created out of the former ITV Hub. In its new form it has secured distribution on Amazon Fire, Android, Apple, Freesat, Freeview Play, LG and Samsung TVs, Sky and Virgin Media. For the first time full ITV catchup is available on Sky Q and Sky Glass.
Most recently, live and FAST channels are now available within ITVX on LG devices via Freeview Play.
Rufus Radcliffe, Managing Director, Streaming, Interactive & Data ITV, said: “Like proud new parents, we’re still counting ITVX’s age in months, but it’s testament to the hard work of the team, as well as ITVX’s proliferation across different platforms and devices and the scale and quality of our content, that we’ve achieved so much in a relatively short period of time.”
Earlier this week with the launch of Love Island series 10 on Monday 5 June, ITVX had 9.2m streams across the whole day, which is a year-on-year increase of 112%. ITVX could be key to the popular dating format. The opening episode of had an average audience of 1.3 million, compared to 2.4 million viewers for the Series 8 opener a year ago.
In the first quarter of 2023 alone, ITVX has helped ITV deliver a 49% increase in streaming hours and over a quarter of ITVX’s streaming hours are by 16-34s. Alongside Love Island, 16-34s have been catching up on some ITV classics on ITVX, with 25% of Broadchurch’s streaming hours from 16-34s, 35% of Bad Girls and 37% of Footballers Wives.
On Easter Sunday 2023, ITVX officially hit the one billion streams mark, just over four months after the service’s launch on December 8th in 2022. 2022 was ITV’s previous most successful year for streaming, when it took nearly seven months to hit the one billion streams mark.