Bitmovin has announced the Recording Academy is using the Bitmovin Player to deploy and launch content to its global community of music lovers.
The Bitmovin Player is integrated with Nomad’s CMS and helped deliver a seamless, high-quality viewing experience at The Annual GRAMMY Awards 2023, the most renowned and watched televised music event in the world.
The GRAMMYs attract a huge online audience that’s eager to tune into the biggest night in music to see their favorite music stars recognised, and enjoy groundbreaking performances. In order to deliver the best viewing experience at the 65th Annual GRAMMY Awards ceremony, the Recording Academy required a reliable and scalable solution that could seamlessly deliver live streams. The Bitmovin Player was selected due to its ability to stream content to the largest number of devices available and guarantee flawless playback. During the ceremony, the Bitmovin Player generated 4.5 million unique views across a huge range of devices.
According to Ray Starck, VP of digital strategy at The Recording Academy, “The annual GRAMMYs recognises the outstanding achievements and celebrates artistic excellence in the music industry.
“It’s essential we have innovative and robust technologies in place to ensure we can deliver the experience our audience expects and deserves. The Bitmovin Player ticked all of those boxes and helped us deliver a hugely successful live stream”.
Adam Miller, CEO and co-founder of Nomad, added: “The GRAMMYs are the most prestigious awards in music, and it’s essential the live viewing experience for audiences is unique and personalised so they can fully immerse themselves in the buzz and excitement of the event.
“The Bitmovin Player combined with Nomad’s CMS is a powerful live streaming solution that’s proven itself in one of the most watched events in the world”.
Stefan Lederer, CEO and co-founder of Bitmovin, continued: “It has been a huge honour to work with Nomad and The Recording Academy to deliver a live streaming experience that ensured audiences did not miss a second of one the anticipated event in the music calendar.
“We’re incredibly proud that our partnership with Nomad helped the Recording Academy bring the 65th Annual GRAMMY glitz and glamour to the screens of millions of music lovers”.
