Viaplay Group has entered a long-term distribution partnership with the Polish telco Play.
As a result, the Viaplay streaming service is now included as a hard bundle in Play’s TV packages. According to Viaplay, the collaboration marks a significant step for it in reinforcing its position in the Polish market, as well as for the ongoing development of the local streaming landscape.
Viaplay Group had previously established successful partnerships with both Play and UPC, both major players in the Polish telco and pay-TV industry. With the two forming a new entity under Play as of April 2022, Viaplay Group has now entered an overarching partnership that encompasses the entire merged organisation.
Commenting on the partnership, Alexander Bastin, Viaplay Group CCO, continental Europe and Baltics, said: “This new collaboration with Play is very positive news for both companies and for viewers. It demonstrates the strength and appeal of Viaplay’s offering in Poland. We are committed to delivering premium entertainment experiences to our valued Polish audience, and this deal makes it even easier for new and existing customers to enjoy Viaplay”.
Mikkel Noesgaard, Play Group CMO, added: “At Play, we are committed to providing our customers with the freedom to choose the best connectivity and digital entertainment experience at the most affordable price. Our recently launched New Generation TV is the only solution on the Polish market, that enables customers to compose their own bundle and have access to best quality content. We are happy that thanks to our cooperation with Viaplay our customers can enjoy the best quality entertainment at home and away with Play”.
Viaplay launched in Poland in August 2021 and reported 2.9 million international customers, including Poland, in Q1 2023.