The importance of entertainment within the car has been underlined by a new agreement between Xperi and BMW.
The car manufacturer is to provide customers with access to video content providers, including linear and on demand streaming services. Its agreed to implement the Powered by TiVo platform that will roll out over-the-air in initial launch countries by the end of 2023 for customers of the all-new BMW 5 series and further models.
“Our independent media platform strategy is well suited for the automotive industry as they make advancements in in-cabin technology and creating new and adaptive experiences. We will work closely with BMW to ensure that the in-car video media platform by TiVo provides a best-in-class in-car entertainment experience,” said Jon Kirchner, CEO of Xperi. “Unlike existing platforms, the Powered by TiVo platform traverses entertainment mediums and gives OEMs significantly more control over the user experience.”
TiVo’s video media platform allows car manufacturers to take back control of the dashboard, amid fears that it’s being lost to Apple Carplay and Google’s Android Auto.
“In-car entertainment becomes increasingly important for our customers,” said Ingo Lasslop, vice president product management for digital products and services at BMW Group. “This collaboration with Xperi will allow us to deliver a world-class entertainment offering to our customers and transforms their time spent in the vehicle even more into a captivating and enjoyable experience.”
Through parent Xperi, TiVo is linked to other audio experiences including DTS and HD Radio.
