Comcast is launching a new $20 entertainment option with over 60 streaming and fast channels and the Peacock premium tier.
It’s using the NOW TV brand that Comcast service Sky uses in the UK and Italian markets. NOW TV will be available to Xfinity Internet customers with no equipment required, and the ability to sign up and cancel anytime.
“With content and connectivity at the core of our company, we are uniquely positioned to build and deliver streaming entertainment offerings unlike anything else out there today,” said Dave Watson, President and CEO, Comcast Cable. “NOW TV is a great example of how our company brings together its collective video experiences, innovative technology, and superior broadband service to deliver some of the best entertainment into one affordable streaming bundle.”
Built using cross-company innovation and technology from Xfinity, Peacock, Sky, and Xumo, NOW TV is the first streaming offering in the US market to combine a live TV streaming service, free ad-supported streaming TV (FAST) channels, and a subscription video on demand (SVOD) service.
NOW TV includes:
• NOW TV Live: A new live TV streaming service that includes more than 40 popular channels from A&E, Afro, AMC, Animal Planet, BBC America, BBC News, Comedy.TV, Cooking, Crime + Investigation, Discovery, Discovery Life, Food Network, FYI, Great American Family, Great American Living, Get TV, Game Show Network, Hallmark Channel, Hallmark Drama, Hallmark Movies & Mysteries, HGTV, The HISTORY Channel, Investigation Discovery, IFC, Justice Central, Lifetime, Lifetime Movie Network, Magnolia Network, Military History, MotorTrend Network, OWN, Pursuit, Recipe.TV, Science Channel, Sony Movies, Sundance TV, TLC, Travel Channel, Vice, WEtv, and Weather Channel. The service is accessible through the Xfinity Stream app and includes a 20-hour DVR and access on three concurrent streams.
• Peacock Premium: NOW TV customers also will receive a Peacock Premium subscription at no additional cost via the Peacock app on all devices where the streaming service is available. Peacock Premium includes breakout original series, more than 5,000 hours of live sports, hit movies right after they’re in theaters, next day access to all new shows from NBC and Bravo, fan-favorite library content, and daily live news.
• FAST Channels: NOW TV customers can discover and enjoy more than 20 free ad-supported streaming TV (FAST) channels alongside NOW TV Live, including NBC News NOW, Sky News, and the following genre-based channels from Xumo Play: Action Movies, Black Cinema, Bollywood & Indian Cinema, Comedy Movies, Comedy TV, Crime TV, Documentaries, Drama & Action TV, Family Movies, Food TV, Movies, Game Shows, Her Movies, Horror & Thriller, Kids TV, Reality TV, Sci-Fi & Fantasy