Marianna Kritikos has been appointed A+E Networks EMEA’s VP of commercial advertising and partnerships, effective immediately.
She will also assume the role of regional director for Nordics & Benelux, where she will have responsibility for revenue growth in these regions.
Kritikos was previously director of on-air strategy (UK and International) and director of commercial operations (Nordics and Benelux). She joined A+E Networks EMEA in 2013 and has previously held Sky and Time Warner roles.
Based in London and reporting to Adrian Pilkington, COO of EMEA and GM of Northern Europe, the Middle East, and Africa, Kritikos will lead A+E Networks EMEA’s London-based sales team, with a remit to drive digital and sponsorship and airtime revenues across its channel brands in the UK, Nordics, Benelux, Central and East Europe, Africa, and the Middle East.
Commenting on Kritikos’ new role, Pilkington said: “Marianna has a wealth of commercial and operational experience and is an extremely successful and respected leader within our business. Her previous experience at Sky gives her a great understanding of our most important partnership. We’re excited to see her excel as our business evolves”.
Kritikos will manage relationships with A+E Networks EMEA sales houses across multiple territories, including Sky Media, RTL, and Viaplay. She will also take responsibility for pan-regional ad sales campaigns.
She said: “I’m excited to be taking on this new role at a time of growth for A+E Networks EMEA. I look forward to unlocking opportunities that innovate, build and drive adoption of new advertising solutions for partners”.
