Green Streams and XroadMedia have joined forces to offer operators and pay-TV providers a superior experience for their TV and entertainment subscribers.
To that goal, XroadMedia’s Ncanto solution is being pre-integrated into Green Streams’ platform, providing innovative personalisation to all end-users. This will help operators and service providers to launch their OTT platforms, quickly and efficiently, and deliver enhanced bespoke viewing experiences to their viewers instantly.
Commenting on the partnership, Green Streams CEO Gernot Jaeger, said: “For operators and their TV & Entertainment services, meta-aggregation and bundling is becoming more and more relevant: TV content meets VOD and premium 3rd party content such as. Netflix or Disney+. This meta-aggregation needs to be complemented and supported by sophisticated and highly personalised content discovery.
“XroadMedia is able to provide this with outstanding quality and efficiency”.
Adolf Proidl, co-founder and CEO, XroadMedia, added: “In a competitive environment, it’s imperative to roll out quickly to reduce costs and stay ahead of the market. Together with Green Streams, we’re creating viewing opportunities for users by personalising searches, entire pages, notifications and upsells. By automatically generating homepages, including individual rows matching each user’s behaviour and profiles, they can effortlessly discover more of the content they love. We’re ecstatic to be integrated with Green Streams and assist operators in minimising the risk of churn for their consumers”.
OTT service providers will benefit from pre-integrations, not only of XroadMedia but also other modules such as analytics or monitoring to allow TV & entertainment operators a quick-to-market implementation, helping increase ROI and deliver strong KPIs. Green Streams and XroadMedia are already working on some exciting projects together.
