The Dutch regional media broadcaster partnership Regiogroei has chosen to work with the content discovery and personalisation solution company XroadMedia.
Regiogroei were looking to replace their existing recommendation solution with a more innovative and advanced alternative that would be able to scale. XroadMedia’s pioneering solution will give the group broader possibilities to offer unique experiences to their end-users, across different content types; news articles, channels and online videos. Despite these having complex metadata formats, XroadMedia is able to make the delivery process easy for the broadcasters and to make the user experience intuitive. XroadMedia’s personalisation solution is API-based, allowing flexibility and ease of integration for all broadcasters involved.
Regiogroei accommodates digital distribution as well as web and app developments for 10 different broadcasters: RTV Noord, RTV Drenthe, Omrop Fryslân, RTV Oost, Omroep Gelderland, L1, Omroep Zeeland, Rijnmond, Omroep West en RTV Utrecht. With XroadMedia, Regiogroei can personalise every touchpoint for all broadcasters, which includes push notifications and newsletters. By taking advantage of Ncanto’s user profiles, notifications can become 100% personalised, including articles or content that each user will enjoy, encouraging them to return to the broadcasters’ platforms more often.
Commenting on the development, Christjan Knijff, general manager, Regiogroei.said: “Regional news and content are receiving more and more attention. The regional broadcasters are ready for the next step to captivate and grow their audience. We firmly believe that XroadMedia’s real-time personalization solutions are an integral part of the success of the future”.
Adolf Proidl, co-founder and CEO, XroadMedia, added: “We’re delighted to be working with Regiogroei and their partners. User experience has to be at the forefront of everything, and regional news and local content are already close to the consumer; by highlighting and surfacing personally relevant content, we’re creating an easier, more engaging journey for consumers. We’re looking forward to expanding our project with Regiogroei to help grow their audience base throughout the Netherlands”.
The new solution is going live this month., with more features and functionalities added in the following months.
