United Media has signed a licencing agreement to launch Forbes editions in Serbia, Croatia, Slovenia, Montenegro and Bosnia & Herzegovina across multiple platforms including digital, audiovisual services, conferences and events.
Commenting on the development, Peter Hung of Forbes said: “We are excited to engage with United Media to launch Forbes editions in the Adriatic region.
“We’re committed to championing entrepreneurship around the world and adding editions in Serbia, Croatia, Slovenia, Montenegro and Bosnia & Herzegovina will further grow our presence in Europe”.
Aleksandra Subotic, CEO of United Media, added: “It is a great honour and privilege for United Media to collaborate with such a large and respected company like Forbes. This exclusive agreement is in line with our strategic plan for expanding our business and developing new platforms for our users. The launch of the digital editions of Forbes in our region is a significant step forward in our mission to provide our readers with the latest news and information on business, finance, and other important topics. With this collaboration, we will be able to offer them access to Forbes’ unparalleled content and insights, and we are confident that this will be a game-changer in the digital media landscape in SEE”.
In connection with the licence, five new Forbes Adria websites are planned to be launched by the end of the year. They will have access to Forbes’ global stories and will also feature local content. Forbes editions in Serbia, Croatia, B&H, Montenegro, and Slovenia will be led by experienced editors and journalists who will ensure that the content is unique, locally written, and tailored to the needs of the audiences.
