Although linear TV continues to dominate in Poland, the share of streaming viewership is steadily increasing.
According to the latest results of Nielsen’s The Gauge, the latter rose by 0.2 share points in April, accounting for 6.7% of TV usage.
Netflix along with YouTube remain the leaders, which again accounted for a combined 3.5% of total viewership on TV.
The growth in April came from the Other Streaming category, as increased viewership of additional streaming platforms resulted in a 12% increase in usage.
