Warner Bros. Discovery has entered into new partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly to further demonstrate greater attribution and efficacy of advertising campaigns across its linear, digital and advanced audiences.
According to Warner Bros. Discovery, these leading providers will work with it to prove campaign effectiveness across multiple platforms and provide meaningful insights around the full-funnel impact of an advertiser’s investment across the company’s iconic portfolio of premium entertainment, sports, news and lifestyle brands.
Commenting on the new partnerships, Andrea Zapata, EVP, head of ad sales research, measurement and Insights at Warner Bros. Discovery, said: “We’re excited to link arms with these innovative companies to better measure and evaluate the attribution and efficacy of campaigns, allowing advertisers to see the true value of our premium storytelling across platforms, from initial consumer awareness to actual consumer action.
“We continue to invest in new and alternative measurement providers that empower the marketplace to gain a deeper understanding of the impact of their spend and see a more multi-dimensional ROI.”
