Sandra Åberg has been appointed SVP and head of investor relations at Viaplay Group.
She is currently investor relations director at Essity in Stockholm and will join Viaplay Group in September, reporting to Anders Jensen, Viaplay Group president and CEO.
Åberg joined Essity, a global hygiene and health company listed on Nasdaq Stockholm, in 2017. She previously spent 10 years in investor relations and treasury roles at SCA. After beginning her career at Bain & Company, she also worked at Alfred Berg and SEB.
Commenting on the appointment, Jensen said: “We have always had very high ambitions for investor relations to make sure our unique equity story is as broadly known and understood as possible. Building on these ambitions, I am very happy to welcome Sandra to the team. She has a fantastic track record and is highly respected in the market. She will bring new ideas and perspectives and ensure we get even better at our dialogue with investors and the analyst community”.
Åberg added: “I’m very much looking forward to joining Viaplay Group’s exciting journey as one of the world’s fastest growing entertainment businesses. The company has clear goals, strong values and a unique story. Building long-term relations with investors is something close to my heart, and I see many opportunities to develop Viaplay’s investor base over the coming years. And as a huge series fan who admires Viaplay’s support for talented female creators, I’m definitely in the right place”.
Åberg will be based in Stockholm and take over from Matthew Hooper, currently acting head of investor relations, who will focus on his role as CCO, UK.
