Sky is merging its business broadband division, Sky Connect, into Sky Business.
The rebrand is being supported by an above-the-line campaign including a TV spot, digital and podcast sponsorships.
Steve Hackley, Manging Director of Sky Business said: “Moving to one Sky Business means we can innovate faster and bring a better mix of products, better service, and better content across all our customer and prospect sectors.
“We’re here to help make running a business a lot easier, whether a startup or a large corporation, a coffee shop or a consultancy, a pub/bar or a florist.”
Sky Business will continue to supply entrainment services including Sky Sports into pubs.
TV advert places the customers at the heart of the story to show that Sky Business shares their passion, determination, and energy.
