ThinkAnalytics has been selected by Singapore’s Mediacorp to provide personalised content discovery and viewer engagement platform for mewatch, its OTT streaming service.
The Think360 system will support Mediacorp’s strategy to drive viewer engagement by offering viewers personalised and relevant content from its growing content library, with support for Chinese, English, Malay and Tamil content.
Typically, Think360 will increase video views, viewing times and drive return visits. Personalising experiences dramatically affects how much content viewers watch, their perceived value of the service, and increases monetisation opportunities.
Samuel Sweet, CEO International at ThinkAnalytics, said, “We are extremely proud to work with Mediacorp to bring the most comprehensive and engaging experiences for its millions of users. Think360 guarantees a unified, personalised experience across all screens making it easy to find content from one of the region’s largest content creators.”
ThinkAnalytics is providing a fully managed service running on AWS for mewatch, delivering personalised live and on-demand entertainment, sports and news content across multiple platforms and devices.
