Poland’s Polsat Plus Group insists that its pay-TV business remains stable.
In a summary of the group’s performance in 2022, Maciej Stec, the VP of the management board responsible for Polsat Plus Group’s strategy, said: “We have been effectively building the value and consolidating the loyalty of our customers. A stable base of 2.5 million subscribers, i.e. 41% of all our customers, use multiplay services.
“In spite of the difficult macroeconomic situation, ARPU demonstrated upward trend across all customer segments thanks to such factors as, among others, popularization of 5G and of the offers bundled with Disney+ service. Churn remains invariably low at 7%”.
In 2022 the overall audience share of Telewizja Polsat TV channels was 22.5%, including 7.9% for the main channel (Polsat) and 14.7% for its thematic channels. TV Polsat Group’s revenue from TV advertising and sponsoring increased by 1.3% during the year, reaching PLN1.3 billion(€282 million), while the share in the TV advertising market increased to 28.7%. Furthermore, 21 million users on average accessed Polsat-Interia Group’s internet services every month, generating 2 billion page views.
According to Stanislaw Janowski, the president of the management board of Telewizja Polsat, a Polsat Plus Group company, “in 2022 we achieved very good audience results in spite of the unfavourable impact of the process of migration to the DVB-T2 standard by digital terrestrial TV. Our revenue from TV advertising and sponsoring increased year-on-year on the decline-plagued market.
“During the fourth quarter of 2022 the number of users of our internet services, Interia.pl foremost, increased by nearly 700,000 year-on-year and reached more than 21 million. As planned we continue strengthening our foothold on the on-line publishers’ market”.
