Netflix continues to lead in terms of streaming usage in Poland, claiming a 1.8% share of total TV viewing in March.
According to Nielsen’s The Gauge, it was followed by YouTube (1.7%), whose share has grown steadily since December. Other streaming services had a combined total of 3%, with streaming as a whole accounting for 6.5% of TV viewing. Nielsen notes that March is the first month of spring, which, besides warmer weather, also means that viewers typically spend less time at home in front of TV screens: Viewing was down 2.7% from February, with the majority of the decline coming from traditional television, although streaming usage also fell slightly. Satellite accounted for 34.3% of TV viewing, followed by cable (30.1%) and terrestrial.
The Gauge was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge in the US.in May 2021.
The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panellists. The Gauge: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognised content.