Viaplay Group has gained a strong partner for its market entry in Germany: Deutsche Telekom will integrate Viaplay Select into its TV platform MagentaTV.
As part of the content partnership, MagentaTV customers will have access to more than 300 hours of Viaplay’s series, films and documentaries, together with curated third-party titles, on MagentaTV’s on-demand service Megathek.
The partnership is the first in Germany for Viaplay Select, a branded content concept for partner platforms, and makes Viaplay’s storytelling broadly available across one of Europe’s biggest entertainment markets.
The line-up includes popular Viaplay shows such as the Nordic Noir thrillers Cell 8, Fenris and The Truth Will Out, biopic The Dreamer – Becoming Karen Blixen, young adult series Delete Me along with third-party productions like Hunters, Thin Blue Line, Snow Angels and the films Breaking Surface and Kon-Tiki.
“Noir is one of the main Nordic exports to Germany, where it enjoys a wide and enthusiastic following. MagentaTV subscribers now have the chance to explore the genre’s best new shows, and to discover even more of Viaplay’s premium slate. Following our decision to pause Viaplay’s direct-to-consumer launch in the country, Viaplay Select is a flexible and innovative way to bring our storytelling to German audiences,” said Vanda Rapti, Viaplay Group Chief Commercial Officer, North America & Viaplay Select.
“We are very excited about this new content partnership, which enables us to bring a great selection from Viaplay’s premium content slate to MagentaTV for all our subscribers to stream and enjoy,” added Arnim Butzen, Managing Director MagentaTV. “We know our customers love to stream Nordic crime, noir thrillers and modern European drama series, so this is a great fit for our content portfolio.”
The Deutsche Telekom partnership takes Viaplay Select’s footprint to 21 countries, with previous launches on Canal+ in Austria, Bell Media’s Crave service in Canada, Pickbox NOW in seven European markets, SBS in Australia, DMD’s Cindie service in nine Latin American countries and WowWow in Japan.
As a direct-to-consumer offer, the Viaplay streaming service is today available in the Nordic and Baltic countries, Poland, the Netherlands, the UK, the US and Canada.
