Channel 4.0, Channel 4’s new digital-first brand for YouTube has surpassed 25 million views and attracted 104,000 subscribers, in its first six months.
Since its launch in October, Channel 4.0 has recorded over 25 million views, with the 13-24 demographic accounting for 82% of total views.
By 120 days after launched the channel had established a loyal audience with 84% of views coming from returning users.
To date 17 series have been commissioned for Channel 4.0, with over half produced by independent producers who are new to Channel 4, with over 80% of the on-screen talent brand new to Channel 4.
Sacha Khari, Head of Digital Commissioning at Channel 4 said: “Creating a new loyalty to Channel 4 from a generation who are saturated with choice, has been a really exciting challenge to solve and with digital constantly evolving, we’re still trialling, learning and looking closely at the data and ‘vibes’ to ensure 4.0 continues on this trajectory.”
Its newest commission is Tapped Out, a brand-new six-part prank series produced by Wall of Productions, where Nella Rose and friends will turn practical jokers as they see who can last the longest in a range of hilarious and cringeworthy situations, aiming to execute the “wildest pranks possible”.
